The Unicorn's Shadow, Combating the Dangerous Myths that Hold Back Startups, Founders, and Investors, University of Pennsylvania Press, Inc., Ethan Mollick,Entrepreneurship / Start-ups,Business and Management, entrepreneurship; new businesses; new business enterprises; founding a business; venture capital; pitching your idea for a business; investing in a new business; starting a business; entrepreneur; starting a company; successfully start a new business,, , United States, en-UShttps://www.pennpress.orgentrepreneurship; new businesses; new business enterprises; founding a business; venture capital; pitching your idea for a business; investing in a new business; starting a business; entrepreneur; starting a company; successfully start a new business, [BLURB],[CITY],,books, ebooks, biblet, Book2look