Social Media Entertainment, The New Intersection of Hollywood and Silicon Valley, NYU Press, Stuart Cunningham,Media, entertainment, information and communication industries,Industry and industrial studies, Asian American creators; authenticity; brand culture; content creators; copyright industry high-control regimes; cultural globalization; cultural imperialism; cultural politics; Facebook; gameplay; Instagram; IP control; LGBTQ creators; live-streamers; live-streaming platforms; Madison Avenue; media globalization; media management; Michelle Phan; minority representation; new screen ecology; NoCal; PewDiePie; platform algorithms; platform regulatory action; precarious labor; professionalizing amateurs; screen industries; Snapchat; SoCal; traditional screen ecology; Twitter; Vlogbrothers; vlogging; YouTube,, Postmillennial Pop, United States, en-USAsian American creators; authenticity; brand culture; content creators; copyright industry high-control regimes; cultural globalization; cultural imperialism; cultural politics; Facebook; gameplay; Instagram; IP control; LGBTQ creators; live-streamers; live-streaming platforms; Madison Avenue; media globalization; media management; Michelle Phan; minority representation; new screen ecology; NoCal; PewDiePie; platform algorithms; platform regulatory action; precarious labor; professionalizing amateurs; screen industries; Snapchat; SoCal; traditional screen ecology; Twitter; Vlogbrothers; vlogging; YouTube, [BLURB],[CITY],,books, ebooks, biblet, Book2look