Creator Culture, An Introduction to Global Social Media Entertainment, NYU Press, David Craig, Stuart Cunningham,Media Studies,SOCIAL SCIENCE, online creator culture; social media entertainment; social media entertainment; video gameplay commentary; toy unboxing; booktubers; livestreaming; wanghong; South Asian online video communities; Arab creator culture; creator culture; platform studies; autoethnography; semiotic and discursive analysis; critical media industry studies; political economy; political economy; platformisation; YouTube; digital methods; hybrid methods; algorithms; productive ambivalence; feminist content; economies of visibility; platform labor; Affect; Blogging; social media influencers; street style; ethnography; ambivalence; YouTubers; v-bloggers; semiotics; discourse analysis; social media entertainment; social media entertainment; social + strategy; edge ball; Chinese livestreaming; participatory methods; immersive methods; authenticity; YouTube game commentary communities; Instagram; influencers in service to advertisers; influencers in service to audiences; influencers in service to the creator community; multi-channel network; creator community; pocket.watch; Family Video Network; creator governance; ElsaGate; children’s media; digital platforms; affordances; cross-border regional identity; Hindu/Urdu cultural exchange; digital infrastructures; India; Pakistan; post-Arab spring youth; digital cultural production; creators; Morocco; Kharabeesh; #ZeroGrissage; liminality; creative labor; platform; social media; China; advertising; Bourdieu; labor field; bloggers; influencers; content creation; promotional culture; political economy; political economy; governance; sponsorship; public policy; creator rights; platform governance; industry formalization; digital constitutionalism,, , United States, en-USonline creator culture; social media entertainment; social media entertainment; video gameplay commentary; toy unboxing; booktubers; livestreaming; wanghong; South Asian online video communities; Arab creator culture; creator culture; platform studies; autoethnography; semiotic and discursive analysis; critical media industry studies; political economy; political economy; platformisation; YouTube; digital methods; hybrid methods; algorithms; productive ambivalence; feminist content; economies of visibility; platform labor; Affect; Blogging; social media influencers; street style; ethnography; ambivalence; YouTubers; v-bloggers; semiotics; discourse analysis; social media entertainment; social media entertainment; social + strategy; edge ball; Chinese livestreaming; participatory methods; immersive methods; authenticity; YouTube game commentary communities; Instagram; influencers in service to advertisers; influencers in service to audiences; influencers in service to the creator community; multi-channel network; creator community; pocket.watch; Family Video Network; creator governance; ElsaGate; children’s media; digital platforms; affordances; cross-border regional identity; Hindu/Urdu cultural exchange; digital infrastructures; India; Pakistan; post-Arab spring youth; digital cultural production; creators; Morocco; Kharabeesh; #ZeroGrissage; liminality; creative labor; platform; social media; China; advertising; Bourdieu; labor field; bloggers; influencers; content creation; promotional culture; political economy; political economy; governance; sponsorship; public policy; creator rights; platform governance; industry formalization; digital constitutionalism, [BLURB],[CITY],,books, ebooks, biblet, Book2look