The New Science of Customer Relationships, Delivering the One-to-One Promise With AI, Wiley, Jim Sterne, Thomas H. Davenport,Online marketing / Social media marketing,Sales and marketing, Ai-enabled marketing; hyper-personalized marketing; personalized marketing; hyper-personalization; personalization; ai marketing; artificial intelligence marketing; generative ai marketing; ai marketing science; marketing technology; martech,, , United States, en-UShttps://www.wiley.comAi-enabled marketing; hyper-personalized marketing; personalized marketing; hyper-personalization; personalization; ai marketing; artificial intelligence marketing; generative ai marketing; ai marketing science; marketing technology; martech, [BLURB],[CITY],,books, ebooks, biblet, Book2look