Hey Whipple, Squeeze This
The Classic Guide to Creating Great Advertising
By Anselmo Ramos, Luke Sullivan | Publisher: Wiley
About the book
The new edition of the book readers call the bible for advertising
The sixth edition of Hey Whipple, Squeeze This offers a new take on the rapidly evolving industry of creative advertising. Creativity—while critical—is no longer enough to succeed. Updating all the classic creativity training from the first five editions, this updated version now provides the necessary tools to navigate the field’s changing technical and social media landscapes. From learning how to tell brand stories to creating content for Instagram, YouTube, and TikTok, Whipple will help sharpen your writing chops, enhance your creativity, and raise the level of your work whether you’re new to the business or a practicing professional.
In this fully updated edition, you’ll explore:
- How to employ the traditional concepting techniques today’s creatives use, as well as new developments in applied creativity and inquiry-based innovation.
- How to use emerging technologies and the different technical structures of social media platforms to bring brand stories to life.
- How to go 180˚ against common sense for ideas that have the potential of becoming viral.
- How to create the kind of portfolio that will get you a job in the industry.
Editions of Hey Whipple, Squeeze This
- Paperback
- ISBN 9781119819691
- EBook
- ISBN 9781119819745
- EBook
- ISBN 9781119819738
Read an Excerpt
The new edition of the book readers call the bible for advertising
The sixth edition of Hey Whipple, Squeeze This offers a new take on the rapidly evolving industry of creative advertising. Creativity—while critical—is no longer enough to succeed. Updating all the classic creativity training from the first five editions, this updated version now provides the necessary tools to navigate the field’s changing technical and social media landscapes. From learning how to tell brand stories to creating content for Instagram, YouTube, and TikTok, Whipple will help sharpen your writing chops, enhance your creativity, and raise the level of your work whether you’re new to the business or a practicing professional.
In this fully updated edition, you’ll explore:
- How to employ the traditional concepting techniques today’s creatives use, as well as new developments in applied creativity and inquiry-based innovation.
- How to use emerging technologies and the different technical structures of social media platforms to bring brand stories to life.
- How to go 180˚ against common sense for ideas that have the potential of becoming viral.
- How to create the kind of portfolio that will get you a job in the industry.
Frequently Asked Questions
What is Hey Whipple, Squeeze This about?
The new edition of the book readers call the bible for advertising
The sixth edition of Hey Whipple, Squeeze This offers a new take on the rapidly evolving industry of creative advertising. Creativity—while critical—is no longer enough to succeed. Updating all the classic creativity training from the first five editions, this updated version now provides the necessary tools to navigate the field’s changing technical and social media landscapes. From learning how to tell brand stories to creating content for Instagram, YouTube, and TikTok, Whipple will help sharpen your writing chops, enhance your creativity, and raise the level of your work whether you’re new to the business or a practicing professional.
In this fully updated edition, you’ll explore:
- How to employ the traditional concepting techniques today’s creatives use, as well as new developments in applied creativity and inquiry-based innovation.
- How to use emerging technologies and the different technical structures of social media platforms to bring brand stories to life.
- How to go 180˚ against common sense for ideas that have the potential of becoming viral.
- How to create the kind of portfolio that will get you a job in the industry.
What core themes, tropes, or subjects are explored in Hey Whipple, Squeeze This?
Economics, Finance, Business and Management > Business and Management > Sales and marketing > Advertising
Where can I read a sample of Hey Whipple, Squeeze This?
You can read an official preview of the few pages here https://www.book2look.com/book/9781119819691
Who is/are the Author/s of the book Hey Whipple, Squeeze This?
Anselmo Ramos, Luke Sullivan
Who is the Publisher of the book Hey Whipple, Squeeze This?
Wiley
What are the ISBN numbers for the physical and digital editions?
Hey Whipple, Squeeze This is available as paperback(ISBN 9781119819691) and ebook(ISBN 9781119819745) and ebook(ISBN 9781119819738)
Where can I buy Hey Whipple, Squeeze This online or support local independent bookshops?
You can buy Hey Whipple, Squeeze This from below
Where can I buy Hey Whipple, Squeeze This?