Monetizing Innovation, How Smart Companies Design the Product Around the Price, Wiley, Georg Tacke, Madhavan Ramanujam,Sales and marketing,Business and Management, How Smart Companies Design the Product Around the Price; Madhavan Ramanujam; Georg Tacke; Simon-Kucher & Partners; monetizing innovation; product design; new product pricing; pricing; monetization; monetizing; new product development; design thinking; new product process; market-driven innovation; new product monetization; pricing strategy; product pricing; smart innovation; innovation failures; returns on innovation; innovation strategy; Business model; Research and development; New product launch; Go-to-market; Growth hacker; Profit margin; recurring revenue; profit; product market fit,, , United States, en-UShttps://www.wiley.comHow Smart Companies Design the Product Around the Price; Madhavan Ramanujam; Georg Tacke; Simon-Kucher & Partners; monetizing innovation; product design; new product pricing; pricing; monetization; monetizing; new product development; design thinking; new product process; market-driven innovation; new product monetization; pricing strategy; product pricing; smart innovation; innovation failures; returns on innovation; innovation strategy; Business model; Research and development; New product launch; Go-to-market; Growth hacker; Profit margin; recurring revenue; profit; product market fit, [BLURB],[CITY],,books, ebooks, biblet, Book2look