Made to Stick, Why Some Ideas Survive and Others Die, Random House Publishing Group, Chip Heath, Dan Heath,Business communication, etiquette and presentation,Business and Management, business plan;self improvement books;leadership books;business book;personal development books;communication books;culture;social psychology;habit;self help books;self help;business books;racism;Subway;Sony;entrepreneur;teaching;urban legends;creativity;communication;emotion;Halloween;success;advertising;IDEO;Coca Cola;McDonald's;business;marketing;branding;change;contagion;design;education;influence;innovation;inspiration;leadership;learning;management;memes;persuasion;work;marketing books,, , United States, en-UShttps://www.penguinrandomhouse.combusiness plan;self improvement books;leadership books;business book;personal development books;communication books;culture;social psychology;habit;self help books;self help;business books;racism;Subway;Sony;entrepreneur;teaching;urban legends;creativity;communication;emotion;Halloween;success;advertising;IDEO;Coca Cola;McDonald's;business;marketing;branding;change;contagion;design;education;influence;innovation;inspiration;leadership;learning;management;memes;persuasion;work;marketing books, [BLURB],[CITY],,books, ebooks, biblet, Book2look