About the book
CHOSEN AS A BOOK OF THE YEAR BY THE GUARDIAN, NEW STATESMAN AND THE IRISH TIMES
'Illuminating and entertaining . . . while the world seems to counsel despair, The Persuaders is animated by a sense of possibility' The New York Times
A riveting insider account of how activists, politicians, educators and citizens are working to change minds, bridge divisions and save democracy
The lifeblood of any free society is persuasion: changing other people's minds to enable real change. But America is suffering a crisis of faith in persuasion that is putting its democracy and the planet itself at risk. People increasingly write each other off instead of seeking to win each other over. Debates are framed in moralistic terms, with enemies battling the righteous. Movements for justice build barriers to entry, instead of on-ramps. Political parties focus on mobilizing the faithful rather than wooing the sceptical. And leaders who seek to forge coalition are labelled sell-outs.
In The Persuaders best-selling author Anand Giridharadas takes us inside these movements and battles, seeking out the dissenters who continue to champion persuasion in an age of polarization. We meet a co-founder of Black Lives Matter; a leader of the feminist resistance to Trumpism; white parents at a seminar on raising adopted children of colour; Bernie Sanders and Alexandria Ocasio-Cortez; a team of door knockers with an uncanny formula for changing minds on immigration; and an ex-cult member turned QAnon deprogrammer.
As they grapple with how to \"call out\" threats and injustices while \"calling in\" those who don't agree with them but just might one day, they point a way to healing, and changing, a broken society.
Editions of Persuaders
- Hardcover
- ISBN 9780241514542
- Paperback
- ISBN 9780241567784
Read an Excerpt
CHOSEN AS A BOOK OF THE YEAR BY THE GUARDIAN, NEW STATESMAN AND THE IRISH TIMES
'Illuminating and entertaining . . . while the world seems to counsel despair, The Persuaders is animated by a sense of possibility' The New York Times
A riveting insider account of how activists, politicians, educators and citizens are working to change minds, bridge divisions and save democracy
The lifeblood of any free society is persuasion: changing other people's minds to enable real change. But America is suffering a crisis of faith in persuasion that is putting its democracy and the planet itself at risk. People increasingly write each other off instead of seeking to win each other over. Debates are framed in moralistic terms, with enemies battling the righteous. Movements for justice build barriers to entry, instead of on-ramps. Political parties focus on mobilizing the faithful rather than wooing the sceptical. And leaders who seek to forge coalition are labelled sell-outs.
In The Persuaders best-selling author Anand Giridharadas takes us inside these movements and battles, seeking out the dissenters who continue to champion persuasion in an age of polarization. We meet a co-founder of Black Lives Matter; a leader of the feminist resistance to Trumpism; white parents at a seminar on raising adopted children of colour; Bernie Sanders and Alexandria Ocasio-Cortez; a team of door knockers with an uncanny formula for changing minds on immigration; and an ex-cult member turned QAnon deprogrammer.
As they grapple with how to \"call out\" threats and injustices while \"calling in\" those who don't agree with them but just might one day, they point a way to healing, and changing, a broken society.
Frequently Asked Questions
What is Persuaders about?
CHOSEN AS A BOOK OF THE YEAR BY THE GUARDIAN, NEW STATESMAN AND THE IRISH TIMES
'Illuminating and entertaining . . . while the world seems to counsel despair, The Persuaders is animated by a sense of possibility' The New York Times
A riveting insider account of how activists, politicians, educators and citizens are working to change minds, bridge divisions and save democracy
The lifeblood of any free society is persuasion: changing other people's minds to enable real change. But America is suffering a crisis of faith in persuasion that is putting its democracy and the planet itself at risk. People increasingly write each other off instead of seeking to win each other over. Debates are framed in moralistic terms, with enemies battling the righteous. Movements for justice build barriers to entry, instead of on-ramps. Political parties focus on mobilizing the faithful rather than wooing the sceptical. And leaders who seek to forge coalition are labelled sell-outs.
In The Persuaders best-selling author Anand Giridharadas takes us inside these movements and battles, seeking out the dissenters who continue to champion persuasion in an age of polarization. We meet a co-founder of Black Lives Matter; a leader of the feminist resistance to Trumpism; white parents at a seminar on raising adopted children of colour; Bernie Sanders and Alexandria Ocasio-Cortez; a team of door knockers with an uncanny formula for changing minds on immigration; and an ex-cult member turned QAnon deprogrammer.
As they grapple with how to \"call out\" threats and injustices while \"calling in\" those who don't agree with them but just might one day, they point a way to healing, and changing, a broken society.
What core themes, tropes, or subjects are explored in Persuaders?
Society and Social Sciences > Sociology and anthropology > Sociology
Where can I read a sample of Persuaders?
You can read an official preview of the few pages here https://www.book2look.com/book/9780241514542
How long is Persuaders and how many pages does it have?
Persuaders has 352 page(s)
Who is/are the Author/s of the book Persuaders?
Anand Giridharadas
What are the ISBN numbers for the physical and digital editions?
Persuaders is available as hardcover(ISBN 9780241514542) and paperback(ISBN 9780241567784)
Where can I buy Persuaders online or support local independent bookshops?
You can buy Persuaders from below
Where can I buy Persuaders?